Style gets Luce.

The use of advertising is a big thing within the world of fashion. If anything it is most important for fashion designers and companies to advertise effectively to sell their work to the right market. So this got me thinking what is it that makes a good advert? Do people want weird and quirky? Straight to the point and bold? Words? Music? What is it that people like to watch? It is both print ad campaigns and TV advertising that helps to promote a brand. So I have come up with a few of my favourites, see if you agree? The Kooples have one of my favourite print ads, the use couples with obvious style and obvious flare but capture the adverts in a way that are hard to ignore. An advert that completely reflects the type of brand that The Kooples is. They have also just introduced Pete Doherty  into their new campaign, risky but I love it! The Victoria Beckham for Marc Jacob campaign was also one of my favourite campaigns. The way in which he used Victoria Beckham in quite a li...

Could Victoria Beckham be one of the luckiest women in the world? Look at her husband, her career, her house, her children, her clothing line...her! She has managed to go from Posh spice (or 'the one who couldn't actually sing')  to a super high flying business woman with a husband to die for! She is also gracing the cover of this issue of I-D magazine, the Whatever the weather issue.  After having 4 children Mrs Becks still rocks a skimpy corset and killer heels in her feature making every other woman jealous. My favorite part of her feature?  “I don’t follow fashion and I don’t follow trends, I just follow my instincts" The line that has allowed her to create a beautiful clothing line and to have the title as one of the most stylish women on the planet. She has also admitted that as she has been photographed from so many angles in so many outfits she now knows what to wear and how to wear it to flatter her figure. xoxo