Style gets Luce.

So 4 days into fashion week and my god have there been some beautiful looks going down the catwalks! Although the one I have been waiting for is another 2 hours away (Burberry) I am finding myself glued to my laptop keeping track of what is going on. Being (what feels like) one of the only people I know not working fashion week, I quite enjoy watching the crowds of fashionistas flood in and take their seats. Also after reading Alexa Chung's advice on "Always have your legs crossed if you're sat front row" I can feel myself checking to see if everybody follows the same rule. After the most powerful front row sitting side by side at the Topshop unique show, an overwhelming feeling of making sure nobody looked Phillip Green or Kate Moss in the eye was clear. That was until the picture that has flooded the tabloids today of Miss Moss howling laughing were released and reminded us that she is indeed a human. Or at least part human part fashion-bot. Here goes for some o...

So I love fashion as you may have guessed. In the world of fashion and fashion media there is one thing that I love about brands marketing their products. TV adverts. Not just any TV ads but perfume adverts in particular. There is something about the extreme and quite often weird ideas that come from the designers of these adverts. From the raunchy Jean Paul Gautier ads to the playful and pretty Hugo Boss that's sees Sienna Miller playing around simply sat in a chair, all of them equally effective. Now however one has caught my eye, show casing to me one of the best models around. Although she has been working within famous brands and has been featured in nearly all of the best fashion magazines, sixteen year old  Daphne Groeneceld has amazed me with how cheeky, fun and flirty she is in the new Dior Addict advert. I first spotted her recently on the front of Self Service magazine with bright red lips, contrasting what we see in her new advert. Discovered in Amsterdam over a y...