Style gets Luce.

Having been the biggest and best selling fashion magazine for years, this year Vogue finally decided to show case how truly amazing it is by holding a two day Vogue Festival. I was lucky enough to attend the first afternoon session on Friday and was completely blown away. Walking into the Vogue tent attached to the Royal Geographic Society you were immediately welcomed into a starch white room overwhelmed by the "Vogue" mirror. Fashion bloggers, photographers and stylist were snapping pictures from every angle thrusting you straight into their wonderful world of fashion.  When entering into the building after registration you were then left in awe watching some of the biggest brands and names in fashion from Armani and Chanel to Josh Wood colourist working their magic. With the top Armani make up artists teaching fans how to create the perfect smokey eyes, you were then welcome to follow on to allow the Chanel artists to "Red your lips" by finding the best ...

Ok so now the beautiful eruption of spring and summer clothes have hit the catwalks and stores we cannot wait to splash the cash and buy our stunning pastels and floral prints. BUT I have noticed one slight problem.  The weather! This global warming is causing me some serious wardrobe warming! I buy my pastel jeans and denim jacket to be faced with snow outside my bedroom window the next morning. I leave my fur coat in my flat to come home and it rains constantly for a month. When I start bringing out the chunky knits, its 20 degree heat. What's a girl to do! Luckily next week I am unbelievably excited to be going to Vogue festival, as exciting as it is my first worry comes to "What on earth do I wear!?" I mean sitting in front of Dolce and Gabanna and Stella MCcartney a girl needs to look her best! So I thought what combination of girly and seasonal clothes can we all mix together to create the perfect Spring/Summer/Autumn/Winter outfits? Every girls must have,...

Shorts are always a hit trend in the warmer months, but this season I think the short trend has had a whole new face lift. Tiny denim hot pants that barely cover your bum are no longer seen, instead the most gorgeous paisley and graphics print shorts have been hitting the style charts.Not only that, the amazingly flattering tailored style of all of these shorts make them a perfect fit for anybody. Here's a few of my favorites: Missoni go for a crochet knit style with tribal prints. Alberta Ferreti go for tropical prints perfect for festival season! Anna Sui chooses silk and a delicate girly print. However this could slightly break the bank, so luckily for us there are also some high street beauties hitting the rails too! Topshop choose animal print And my favorite print of the season, the scarf print! As well as the shorts, the trend has also sparked a new trend of the short suit. The professional and chic new outfit gracing both red carpets and offices by women of all ag...

Sorry I've been a bit quiet on the post front lately, I've been drowning in uni work! I say that sat surrounded by fashion history books but we can look over that! SO I have spent the last 3 days stalking Asos and Warehouse waiting to fall in love with something enough to buy. Then i realised, what is it exactly that's stopping me from buying everything I like? I mean yes, I am a poor student but in my mind if a girl can spend her invisible money at the age of 21 and not really worry about it... why the hell shouldn't she! Also throw in the argument I continuously use to my parents of "I'm a fashion student I have to look right" and I have a magical combination! Yesterday after hours and hours my mum came up to me and simply said "Unless you really really love it, don't buy it" - Wise words. So of course I took my mums advice and have ended up today simply buying a new pair of flats...bit of an anti-climax I know but I do love them! So this l...

Every year, with every Spring/ Summer collection pastels seem to take center stage. But this season some new favorites have been included whilst gracing the catwalks. Prints. Prints are a firm favorite of mine, not just the basic stripes or spots but scarf prints, and vintage (almost over done) prints.  Mary Katrantzou has taken the fashion world by storm with her new collection for Topshop and I have to admit, I LOVE IT! Her use of crazy prints on structured clothing, dresses and shirts that scream with prints and colour are perfect for anybody's spring wardrobe! Although you may think you need some serious guts to wear such outrageous prints I think that anybody packing a print is going to be a hit this season! And looking at these designs, there's definitely something about Mary. xoxo 

The use of advertising is a big thing within the world of fashion. If anything it is most important for fashion designers and companies to advertise effectively to sell their work to the right market. So this got me thinking what is it that makes a good advert? Do people want weird and quirky? Straight to the point and bold? Words? Music? What is it that people like to watch? It is both print ad campaigns and TV advertising that helps to promote a brand. So I have come up with a few of my favourites, see if you agree? The Kooples have one of my favourite print ads, the use couples with obvious style and obvious flare but capture the adverts in a way that are hard to ignore. An advert that completely reflects the type of brand that The Kooples is. They have also just introduced Pete Doherty  into their new campaign, risky but I love it! The Victoria Beckham for Marc Jacob campaign was also one of my favourite campaigns. The way in which he used Victoria Beckham in quite a li...